Option 01
Brand Home
A home for the brand story that starts collecting emails right away.
$12,000one-time
30 days
Build and Launch Proposal
Some places
stay with you
Three options for launching the Winter 2026 collection.
Prepared for
Paul, Todd, and the BOBBN and Dry Fly teams
Prepared by
Aman Advani and Geraldo · September 2026
Overview
Where the brand stands
BOBBN has a lot in place already. The “Some places stay with you” narrative is approved, the wordmark is final, and the Winter 2026 Merino beanie is being made with Baruffa, Tailored Industry, and Buttonology. Spanish Peaks, Yellowstone Club, Moonlight Basin, and Crazy Mountain Ranch are lined up to carry it.
Next up is the site, the store, and the launch itself.
Dry Fly continues to lead brand and creative.
We would handle the build, the launch, and the day-to-day running of the business.
Three Options
Choose how far we go together
Each option builds on the last. Pick the one that fits the pace you want for the Winter 2026 launch.
Option 02Recommended
Launch Ready
Everything in Option 1, plus a working store and a launch plan.
$22,000one-time
60 days
Option 03
Brand Operator
Option 2 in months 1 and 2, then we run the business through month 6.
$18,000per month
6 months ($108,000)
A note on costs: our fees may include a pass-through of up to 20% in hard costs, such as model hourly rates.
Side by side
Investment
01$12,000 one-time
02$22,000 one-time
03$18,000 per month
Term
0130 days
0260 days
036 months ($108,000)
Website
01Brand site built from the approved mockup, with private pages
02Full Shopify store with preorder by colorway
03Store built, then managed
Email, SMS, and list
01Waitlist and welcome email
02Klaviyo flows, campaigns, SMS, and referral program
03Weekly campaigns and flow updates
Operations
01Not included
02Launch plan and first Meta ads
03Inventory, paid social, customer service, reporting
Scope of Work
Every deliverable, line by line
The summary above is the shape of each option. Open one below for the full list of what we would deliver.
Option 1 · Brand Home$12,000 one-time · 30 days
- Site built from the approved mockup: hero, Winter 2026 collection, and the people behind every piece
- Password-protected pages for partners, press, and pre-release product
- Klaviyo waitlist and welcome email
- Domain, GA4, and Meta pixel setup
- Two rounds of revisions
Option 2 · Launch Ready$22,000 one-time · 60 days
- Everything in Option 1
- Shopify store with a page for each colorway and preorder or waitlist by color
- Klaviyo email flows: welcome series, browse and cart abandonment, post-purchase, and win-back
- Klaviyo SMS: list growth, welcome message, and launch and restock alerts
- Campaign calendar: 3 to 5 launch emails plus weekly campaigns through the launch window
- Ripple referral program to grow the list before launch
- Line sheet, wholesale pricing, and B2B ordering for the four launch clubs
- Launch calendar, rollout of the tease and reveal posts, Meta ads setup
- Weekly 30-minute call
Option 3 · Brand Operator$18,000 per month · 6 months
- Option 2 in months 1 and 2, then we run the business through month 6
- Sales plan, weekly operating meeting, and a shared dashboard
- Pricing, next-drop planning, and inventory forecasting with Tailored Industry
- Club accounts: sell-in, reorders, and new club and resort accounts
- Shopify, fulfillment, customer service, and returns
- Weekly emails, paid social creative, and ad buying
- Monthly reporting and quarterly planning
Timeline
From kickoff to launch in one season
- KickoffWeek of September 21
- Samples arriveEarly October
- Studio shootMid October
- Site, email, and club materials in reviewEarly November
- LaunchMid to late November
Next Steps
Ready when you are
Review, pick, and let's get the Winter 2026 launch on the calendar.
aman.advani@gmail.com
- 01Review the three options and send any changes.
- 02Pick the option that fits.
- 03Set terms and agreement.